Privacy Policy

Last updated: June 26, 2025

Bay Front Inn ("we," "us," or "our") operates the hotel located at 325 Pacific Ave, Santa Cruz, CA 95060, and the website bayfrontinnhotels.com. This Privacy Policy explains how we collect, use, and protect your personal information.

Information We Collect

• Name, email address, phone number, and mailing address
• Reservation and stay details (check-in/check-out dates, room type, booking source)
• Payment information (processed securely through third-party payment processors — we do not store full card numbers)
• Communications you send us via SMS, email, or web forms
• Website usage data collected via cookies and analytics tools

SMS / Text Messaging

If you opt in to receive SMS messages from Bay Front Inn, we may send you:

• Pre-arrival information and check-in details
• Room-ready notifications
• During-stay assistance and requests
• Post-stay feedback requests
• Occasional special offers (only if separately consented to)

Message frequency varies. Standard message and data rates may apply. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. For support, contact us at info@bayfrontinnhotels.com or (831) 425-9007.

To opt in to SMS messaging, visit our SMS opt-in page.

How We Use Your Information

• To process and manage your reservation
• To communicate with you about your stay
• To send SMS messages you have consented to receive
• To improve our services and website
• To comply with legal obligations

Information Sharing

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers: Trusted vendors who help us operate (e.g., booking engines, SMS delivery platforms) under strict confidentiality agreements. These providers are prohibited from using your data for their own marketing.
• Legal requirements: When required by law, court order, or governmental authority.
• Business transfers: In connection with a merger or sale of assets, with appropriate privacy protections in place.

Data Retention

We retain your personal information for as long as necessary to provide services and fulfill legal obligations. SMS opt-in records are retained for a minimum of four years as required by TCPA regulations.

Your Rights

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of SMS messages at any time by replying STOP
• Opt out of marketing emails by clicking "unsubscribe" in any email we send

California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise your rights, contact us at the address below.

Cookies and Analytics

Our website uses cookies and analytics tools to understand how visitors use the site. You can disable cookies through your browser settings.

Security

We implement industry-standard security measures to protect your personal information. No method of transmission over the internet is 100% secure.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page with an updated "Last updated" date.

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